Like a snake shedding its skin, since that decade dominated by war and recovery, the Bulgari Serpenti has metamorphosed, reinventing itself.

The Bulgari Serpenti collection is a jewelry collection that Bulgari first began producing in the 1940s and is still in existence today. Today, Bulgari carries on with the serpent theme, which began in the 1940s. Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewellery creations. And in fact the snake has evolved into a creative symbol for the brand.

However, the basic concept remains the same. Over the decades, the Bulgari Serpenti collection has seen more than numerous but equally creative iterations, as the snake motif has moved on from simple bracelets to two- and multiple-row timepieces curling around the wrist and the neck, all the way to other items, playing the small but vitally important role of the finishing and defining touch on Bulgari rings, bags, sunglasses, and other accessories. Bulgari describes just what the Serpenti collection means to them, “Coiled around a history of humanity, the seductive serpent dates back to ancient Greek and Roman mythology.

Bvlgari History. Bulgari had also begun to revive the Serpenti in pure jewellery pieces – including, for its High Jewellery collection in 2012, a fabulous extra-long necklace of emerald and turquoise beads, and a four-wrap cuff bangle entirely set with rubies and diamonds.

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