Snapchat vs. Instagram?

Instagram Stories sind das erfolgreichste Social Media Format und es werden regelmäßig neue Funktionen veröffentlicht, welche die Geschwindigkeit von Instagram Marketing hoch halten. Für Unternehmen, die sich für eine Option entscheiden müssen, dürften diese Zahlen für sich sprechen. In addition to adopting Snapchat and Instagram at high rates, the youngest adults also stand out in the frequency with which they use these two platforms. Für die meisten Marken macht jedoch ein Omnichannel-Ansatz am meisten Sinn, und daher sollten sie ihre visuellen Inhalte nicht nur auf einer einzigen Plattform veröffentlichen. Instagram has overtaken Snapchat as the most used social media app among US teens, according to a study. It was reported that Snapchat saw a big drop when Instagram Stories launched in August last year. On Instagram you can engage with a post by liking it, commenting on it, saving it and sending it directly in a message. Zwar sind Instagram Stories eine Kopie von Snapchat, gemessen an der Reichweite und den Nutzerzahlen, hat Instagram Snapchat aber bereits lange überholt.

In both networks, there are multiple ways to engage with your audience. It fell to its lowest ranking dropping to #11 after being in the top 3 for the first half of 2016. When asked where most of our Wishbone user's friends are , Snapchat beat out Instagram once again, however this time with just a slight advantage. Similarly, 81% of Instagram users in this age group visit the platform on daily basis, with 55% reporting that they do so … It fell to its lowest ranking dropping to #11 after being in the top 3 for the first half of 2016. Instagram vs. Snapchat: Engagement.

Some 82% of Snapchat users ages 18 to 24 say they use the platform daily, with 71% indicating that they use it multiple times per day. Sharing a picture you’ve taken with Snapchat on Facebook, Instagram or other social media is not complicated although it requires some time and effort. Nimm beide! Nearly half, 48%, of the over 34,000 polled said Instagram was where their friends posted up, compared to the winning 52% who said Snapchat was where all the cool kids hang out. At the moment Instagram and Facebook don’t offer gender swap filters to its users, and if you want to post a gender swap photo on these two social media you have to take a photo with another app. Dir fällt die Entscheidung schwer? Instagram has both private and public options while Snapchat mostly has private communication methods.

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