AMAZON SHARE DECLINING AMID ONLINE CPG SALES GROWTH – IS NOW THE TIME TO DOUBLE DOWN? Many manufacturers and retailers in CPG lack visibility into the expanse of random-weight products. As an integral part of online channels, livestreaming e-commerce … From new needs for food storage to the crossover into over-the-counter medications and of course the expanse of cannabis edibles and beverages, the CPG industry should expect a variety of new entrants. If a marketer hasn’t adjusted to account for rising levels of disloyalty and a general malaise to advertising efforts, they’re in for a bumpy ride. When Amazon grabs a large chunk of e-commerce ad spends in 2019 the complexities around attribution are certain to intensify. A transaction today involves more than just an exchange of payment for goods and services. Tra gli eventi di shopping online che hanno contribuito a far aumentare gli acquisti offrendo grandi sconti: Singles ‘Day in China, Amazon Prime Day, Black Friday e … these regions lead in advertising expenditures across the globe. Putting that into perspective, that’s huge relative to each department’s performance this year. Though cannabis includes a huge array of plant-derived compounds and not all are federally legal, it’s not too early to explore how and why consumers are using it. This includes the most comprehensive view of both online and offline sales, plus online shopper data and behavioral motivations, so you can make better data-driven decisions. Warning: date(): It is not safe to rely on the system's timezone settings.You are *required* to use the date.timezone setting or the date_default_timezone_set() function. Nielsen has launched this study that analyzed the current state of FMCG e-commerce in 34 markets and identified the 10 key drivers that most correlate to online success in such field. Innovations in dietary proteins have started to do just that, driving impressive growth in sales of products that claim to meet specific consumer lifestyles. The company also raised adjusted EPS guidance to $1.70-1.80 from $1.63-1.77 previously. All Rights Reserved. For information, including estimates from 4 th The full report of Nielsen 2019 Media Landscape Report … Nielsen Reports 2nd Quarter 2019 Results - 2Q Revenues Decreased 1.2% on a Reported Basis; 2Q Revenues Increased 1.2% on a Constant Currency Basis - 2Q … With better innovation intelligence, you can take the mystery out of what drives new product success while simultaneously building trust and staying power for your brands. See how the right insights can help you drive your e-commerce strategy. This report explores US ecommerce spending, highlighting our recent forecasts and key trends that are driving continued growth in the market. Last year, we estimate that retail sales in the states where cannabis is legalized reached $8 billion. Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends. In stores across America, all of CPG rings in at $813 billion in annual sales, up nearly $18 billion, or 2%, from a year ago. While the likes of beverages, snacks and candy have brought renewed growth to center of store grocery, fresh foods aren’t falling to the wayside. In the same way that random-weight fresh products have proliferated more than just the store perimeter, there’s an incoming source for CPG disruption where impact may hit harder and deeper than expected. The study also presents the results of the analysis of drivers as well as the forecasts for eight of these markets. - 373K new households bought groceries online in the last 12 months Legalized recreational cannabis will open new revenue streams, but it won’t be a tide that lifts all boats. Consumers will buy what they trust and believe in. Shoppers Shift Shopping Strategies to Brace for Recessionary Effects, Webinar: Growing Your Online Sales Starts With the Upcoming Holiday Season, Webinar: Beyond Your Aisles—The Total Food Frontier, Webinar: The Road to a Smarter Shelf (Part 2), Webinar: Unleash the Power of Your Network. We expect this could rise to over $40 billion by 2025*. Vietnam’s economy is expected to see some deceleration in gross domestic product growth, with expansion of 6.3 percent year-on-year projected for 2019, compared with the stellar 7.1 percent year-on-year outturn seen in 2018. J.P. Morgan 2020 E-commerce Payments Trends Report: Data has been provided to J.P. Morgan by Edgar, Dunn and Company via Ebit/Nielsen, Webshoppers—39th Edition, 2019. Disponibile il report Audiweb Week con l'audience online della settimana tra il 9 e il 15 novembre 2020 ... 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009. AD SPENDING IS UP, BUT YOU CAN’T BUY LOYALTY IN CPG, The Power of the Black Community: From Moment to Movement, Using Data to Identify Growth-Driving Product Attributes, What BASES Top 25 U.S. Breakthrough Innovations Can Teach Us About Innovating in the New Normal. However, in October, KPMG and the Alibaba Institute predicted that the industry would exceed Nielsen’s estimate and reach 1.05 trillion RMB by the end of thisyear. During a historic year of e-commerce consumer adoption, Nielsen Connect brought laser focus to understanding today's omnishopping consumer. In stores across America, all of CPG rings in at $813 billion in annual sales, up nearly $18 billion, or 2%, from a year ago. La fetta più grossa pari al 42,7% del fatturato è costituita dal settore tempo libero con una crescita rispetto all’anno precedente del 21%. The latest Nielsen Grocery E-Commerce Report Q4 2018 is now available for you to purchase. At Nielsen, we’re committed to filling knowledge gaps and exploring the disrupting store trends of today and in the future. Nielsen and the e-commerce giant JD deepened cooperation Online Pricing Optimizer (OPO) will help FMCG e-commerce businesses find new drivers for profits and sales SHANGHAI, March 28, 2019 /PRNewswire/ -- Global measurement and data analytics company Nielsen will sign a strategic cooperation and data sharing agreement with e-commerce heavyweight JD.com. To remain competitive, manufacturers need to adapt their innovation pipeline to meet the evolving wants and needs of their buyers. 2 with $586.92 billion. Why? Recalibrating for Diminished Growth: Resolutions for 2021, How CPG Marketers Can Adapt Amid Digital Disruption, Predicting the Online Shopper Shifts driving E-commerce Momentum, Digital games earned $3.9B worldwide between Black Friday and Cyber Monday, a decline of 10% year-over-year, Giving Thanks Takes On a New Meaning in 2020, U.S. ... del 2019 (+0,1%). E-commerce grew by 7% between 2016 and 2019. 21 Giugno 2019 Fai LOGIN al sito: La fotografia delle aziende E-commerce B2B in Italia Osservatorio CRIBIS-Netcomm - Niccolò Zuffetti, Marketing Manager CRIBIS D&B 22 download. Consumi, Ismea-Nielsen: spesa alimentare primi 9 mesi a +7% su base annua. Since then, it has quickly widened the margin. The future of retail, however, is omnichannel. Based on the top wellness claims this quarter, it’s clear that consumers hold particular interest in products that benefit their bodies (such as those containing a good source of vitamins) and those that pay back to the planet (such as cruelty free or grass-fed label claims that honor better treatment of livestock). As of September 30, 2019, Nielsen's cash and cash equivalents were $389 million and gross debt was $8,487 million. Gain a top-line understanding of the online path to purchase with survey-based insights, including shopper motivations, barriers and purchase influencers. Justin Sargent, president of Nielsen China, said: "Online channels keep evolving, driven by a massive customer base and increasing competition, and this has resulted in the shift from C2C and B2C, to vertical e-commerce, cross-border e-commerce, social e-commerce, O2O superstores and livestreaming e-commerce. Consider this: Only 8% of consumers across the globe consider themselves firm loyalists to the products they use. Conversely, American value grocers, including the likes of ALDI and Lidl, have actually seen a decline in store brand growth. In this report, we’ll review and link out to viewpoints on the consumer opportunities in play today. The COVID-19 pandemic, politics and racial injustice have affected every single American. That disruptor is cannabis, and its early impact is meaningful. More specifically, it’s food and beverages sold by weight that should be on your radar. KEY STAT: In 2019, US consumers will spend $586.92 billion online, representing more than one in every 10 dollars of total retail spending. Distribuzione del fatturato e-commerce in Italia. Based on the agreement, both sides officially launched an innovative big data product -- Online Pricing Optimizer (OPO). Compared with five years ago…. Inside Look: How Nielsen Uses Data to Help CPG Leaders Win At E-commerce COVID-19 has put e-commerce adoption and growth into an overdrive, but it can also give businesses a misguided sense that expansion in e-commerce is enough to drive revenue organically. So what’s wrong with innovation today? For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death. 2 EBIT recurring and Net profit recurring exclude the cost of CHF –7.8 million for the closure of a cocoa factory in Makassar, Indonesia. Marketers are now realising they can't see the truth, the whole truth and nothing but the truth of performance, if they rely on one analytics package alone. Consumer appetite for new products is strong, but what is relevant today may be different in some categories and relatively unchanged in others. Loyalty has always been a treasured commodity for companies, but now that consumers have endless choice and omnichannel access, it’s disloyalty, or brand switching, that manufacturers and retailers should pay attention to. According to Nielsen’s Global Trust in Advertising report “recommendations from people I know” is the most trusted commercial message globally. Marijuana projection presumes 75% of the U.S. adult population has consistent access to legal marijuana by 2025. 18/12/2020 - 16:40 BRACE FOR IMPACT: CPG LIKELY TO SEE BILLIONS MORE IN CANNABIS SALES. Total U.S. e-commerce is already valued at over $435 billion, and its growth trajectory shows no signs of slowing. Year-over-year, center of store grocery items have driven the bulk of dollar growth, up $5.4 billion. In order to know which e-tailers have grown and where they’ve expanded, you need to measure what actions you’ve taken and assess their success. https://www.nielsen.com/us/en/insights/report/2019/total-consumer-report-2019/. Copyright © 2020 The Nielsen Company (US), LLC. Every touch point with consumers is a chance to entice disloyalty. This means that for CPG, the connection between what consumers watch and buy has never been more complex—or more important to understand. 3 Prior-year pro-forma basis reflects estimated impact of IFRS 16 had it been adopted at the time. Contents of this e-book 2020 has been a year of life-changing moments. It involves an exchange of data and is a reflection of trust. This report is our gift to the digital marketing community. what’s in this report? Disloyalty in CPG needs to be embraced. The Agency will also further refine its e-commerce strategy to be finalized in 2019 and commit to securing an approved business plan before the end of the 2019–20 fiscal year with implementation timelines. In some markets where e-commerce is still maturing, Nielsen has reported categories that align to self care have become more of a digital affair. Foundational truth sets that power rich and complete data around the rising demands of consumers will be key to winning that trust. Though overall private-label performance continues to rise year-over-year, its portfolio of products is diversifying. Know where and how you can brace for impact with the latest rising product formats, consumer intentions and the related implications of cannabis in the U.S. market today. Today, fresh foods are one such disruptor. These numbers bear out the reality of the lives that spin around the economy of trust. Because everyone else is competing for the same increasingly discriminating consumers. 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