As one of the world’s leading sports brands, the PUMA brand is based on the very values that make an excellent athlete. To find out more about Puma brand value, request the Puma Brand Value … They can focus on the changing patterns in these industries and cater to the masses accordingly. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. They have also shown a considerable interest in trading up to buy premium goods across all the sectors. At the end of 2019, Reebok announced Forever Floatride Grow – the brand… Adidas has increasingly spent more on marketing in recent years. Brothers Rudolf and Adolf Dassler has jointly formed the Dassler Brothers Shoe Factory in 1924, but their relationship deteriorated to the point where they each went their separate ways. Rudolf launched Puma and Adolf, adidas, both still based in the same German city. 2. Fraud Products: There are a lot of people that create fraud products and copy famous brand and sale at a lower price. Sponsored athletes over the years have included Michael Schumacher, Boris Becker and Diego Maradona. New target markets: Puma can focus more on new emerging markets in Asia and look for expanding its market share significantly. A key element of this strategy is the partnership they have developed jointly with the international star Rihanna as a brand ambassador and creative director. It is known most prominently for its sports shoes. ... 2019 was an exciting year for us as a sports brand … Puma has been majority-owned by French group Kering since 2007, with Puma shares are listed on the Frankfurt and Munich stock exchanges, and is a component stock of the SDAX index. This shows healthy growth rate and now they have been focussing on expanding aggressively which might result in higher growth in the coming year. Puma also works with non-sporting celebrities; singer Rihanna is women’s creative director and global ambassador for women’s training. PUMA is a pioneer in this segment and they have set standards for years with the success of their models and collaborations with designers. Currently, Bjørn Gulden serves as the CEO at Puma. As per reports retrieved from 2017, Puma operates in 120 countries and has employed 13000 people worldwide. Puma operates from Germany and was started due to a split between brothers. Nike had approximately €27.3 billion revenue in 2015 and Adidas had €16.92 billion revenue in 2015. You can check out target markets of other famous brands … The people have ended up caught up in changing times. Its mission is: “To be the Fastest Sports Brand in the world”. It needs to increase its presence, even more, to stay in the competition and gain more market share. The range includes performance and sport-inspired lifestyle products for sports including football, running, golf and motorsports. Updated: 26 Nov 2020, 06:17 AM IST Suneera Tandon. The Puma brand was born at the same time as rival Adidas. Current athletes sponsored by Puma include Italy goalkeeper Gianluigi Buffon and Spanish player Cesc Fabregas. Competition: This segment is very competitive and Puma is facing heavy competition from Adidas and Nike. Puma products are sold in more than 120 countries, and the company is the third-largest sportswear manufacturer in the world. As of 2019, Puma has managed to swoop in 5465.30 million dollars! Adidas Brand Value … This shows a growth rate of 14.14%. The brand outlines its four key values as being brave, confident, determined and joyful; it seeks to promote credibility, authenticity, and an appreciation for the games and sports it is involved in. Puma’s strong sporting goods brand is a major strength that provides the ability to attract customers to products, including entirely new product lines. Go to Page. Overall, the 3 brands have conquered the world with their great products and each of us is the lovers of Nike puma or Adidas. High Growth rate: Puma has been witnessing high growth rate. Photo: AFP Puma sets ₹ 500 cr Myntra sales goal 3 min read. Puma can start entering the lifestyle section of the industry. In May 2019 alone, the team was able to attribute 13% of the total purchases that occurred to Facebook ads by looking at the entire buyer’s journey through Facebook Attribution, including cross-device and cross-channel metrics for clicks and views. During the year they began collaborating with other well-known retailers with the aim of improving the presence of the PUMA brand in their stores, better communicating their product promise on site, and thereby achieving a sustained sales increase. According to Forbes, the world's highest-paid cricketer's brand value is at $14.5 million (approximately … Corporate Brands. More Disposable income: People’s income have increased a lot compared to the last decade. Puma’s share price had gained around 60 percent in value during 2019, reaching a high of 79 euros in January and making it one of the most successful companies on the German stock exchange. This year, Puma makes the Forbes Fab 40 for the first time, ranking sixth in the business category with brand value—what the name alone is worth—of $4 billion. for sports including football, running, golf and motorsports. Puma was also one of the official sponsors of FIFA football World Cup of 2014. New Product line: Puma can think of moving away from the sporting the only type of company can also focus to produce apparels in the lifestyle section and make new customer market. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. We know that footballers mostly use screws in their boots for better friction while running. In Track & Field, PUMA sponsors the Jamaican, Cuban, and Barbados Athletic Associations. According to CAGR in Apparel and footwear industry, the highest growth expected is in Vietnam, Saudi Arabia, India, Colombia and then Mexico. Strength in diverse economy behind steady growth, Steady growth ahead for strong, stable market, SHARE PRICE: Brand boosts the bottom line. Have a look at what that means for us. More advertising and branding to tap newer customers. The Korean boy band BTS have shot several commercials for the brand. Home. May 8, 2019 By Hitesh Bhasin Tagged With: SWOT articles. Puma is the top-selling international sportswear brand on Myntra. I accept that I have given my e-mail address to PUMA with my express consent; I consent to the use of this information by PUMA for the transmission of commercial electronic messages through various … Wage Dispute: Puma has disputes regarding wages among its workers which sometimes lead to strikes and production suffers. Puma is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. Communicate that Puma is The Fashionable Sports Brand 2. Puma Threats The threats in the SWOT Analysis of Puma are as mentioned: 1. While its competitors have a much higher revenue giving them much more scope for innovation and research and development. Puma has been majority-owned by French group Kering since 2007, with Puma shares are listed on the Frankfurt and Munich stock exchanges, and is a component stock of the SDAX index. 3. These screw boots were first launched by Puma and they received great acceptance in the football world. (Photo by Shareif Ziyadat/WireImage) … Puma Group owns the Cobra Golf brand as well as a subsidiary, Dobotex. performance and sport-inspired lifestyle products. With their high revenues and disposable incomes they have kind off created a tough entry barrier for Puma to become a big player. Let's stay in touch :), Your email address will not be published. This makes us passionate about designing, developing, selling and marketing footwear, apparel and accessories. Team India captain Virat Kohli is known to endorse over 17 brands and counting. PESTLE Analysis of Puma analyses the brand on its business tactics. The brand also sponsors several football clubs and national teams, as well as athletics teams and individuals, including Usain Bolt. This shows a few of its rich variety of clientele that it boasts off. The above graph clearly shows the massive difference in the revenues of Puma with its competitors. Which one do you like the most? Majority of the market is penetrated by the high value brands including Lululemon, Nike, Adidas, Puma, and … The latest, with Gen.G Esports, the South Korean maker of an online squad of League of Legends players, includes dressing the team in Puma jerseys and a co-branded clothing line. This will come a long way in making its brand present and will result in an increase in sales and thereby increase profits. I love writing about the latest in marketing & advertising. Weaknesses in the SWOT analysis of Puma : Opportunities in the SWOT analysis of Puma : How To Write An Outline (Explained with Steps). The Cobra brand is subject to an impairment test conducted annually or in case of a triggering event. This hampers the original brand and results in decline in their sales. We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon. The shoe received a great deal of attention on social media and in the press and the first colour options were sold out within hours. Rudolf launched Puma and Adolf, adidas, both still based in the same German city. Increase Brand … Then, they broke out both paid and organic visits, conversions, and conversion value … CEO Bjørn Gulden has announced Puma’s mission to be “the fastest sports brand in the world”, fast in innovation, decision-making and problem solving. Puma PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Puma still has to increase its foothold in the emerging market. Sponsored athletes over the years have included Michael Schumacher, Boris Becker and Diego Maradona. Puma is the leading sports brand globally developing designs, selling & marketing footwear, apparel and accessories in more than 130 worldwide. PUMA sponsors Arsenal FC, MamelodiSundowns and Borussia Dortmund, National football teams of Italy, Switzerland, Austria, Ivory Coast, Ghana and Uruguay and Olympic Handball Champion Denmark. They introduced the first shoe styles inspired by Rihanna. The adidas Group's global sales share in 2019, by brand Knitted goods production value in South Korea 2010-2014 Forecasted apparel market value in Vietnam 2018-2022 Puma also works with non-sporting celebrities; singer Rihanna is women’s creative director and global ambassador for women’s training. They’re currently focussing on the women’s side as they believe that the female is the future. It also sponsors the athletic track champion Usain Bolt. Financial Strength: Puma had an annual revenue of €3.39 billion as of 2015. You can follow me on Facebook. This leaves Puma with less financial aid to expand and sponsor teams and individuals compared to its direct competition. Book Value per Share: 13.01 14.39 ... 04/17/2019 PUMA SE: 54.45 0.35 - 04/11/2018 PUMA SE ... Its brands include puma and cobra golf. Puma should focus on increasing their sales in these territories. Marketing and Sponsorship: Puma spends heavily in promoting its brand throughout the world via sponsorship. • 1920: Rudolf Dassler and his brother Adolf start making sports shoes. Till date, both companies are the leaders in the sports footwear industry. During the pandemic, enthusiasm is spilling over to luxury brands. Puma products are sold in more than 120 countries, and the company is the third-largest sportswear manufacturer in the world. In 70 years, PUMA has established a history as creator of fast … Unfortunately, judging by the 2019 cohort of brand value rankings, that day is a still long way off. Economic Condition: Changing economic conditions in the world is very nasty. This is PUMA. One brother started the company Adidas, whereas the other started Puma. Current athletes sponsored by Puma include Italy goalkeeper Gianluigi Buffon and Spanish player Cesc Fabregas. In this context, 2019 saw the launch of Zig, one-of-its-kind footwear built with a distinct zig-zag-shaped midsole, which provides maximum energy return to the consumer. Puma is one of the top Nike competitors and is known for its excellent line of sports shoes. Ten days ago, Interbrand released its 2019 list of the best global brands. This also shows that Puma has a long way to go. In 2015, Puma came out with a retail concept “PUMA Lab”, initially launched with Foot Locker in 2014, both in the U.S. and in the first location in Europe. According to this approach, the value of the brand results from future royalty that a company would have to pay for the use of the brand … The brand outlines its four key values as being brave, confident, determined and joyful; it seeks to promote credibility, authenticity, and an appreciation for the games and sports it is involved in. Your email address will not be published. Being a global brand, Puma… The Puma brand valuation has featured in 18 brand rankings, including the strongest and most valuable Apparel brands, the biggest Germany brands and the best Global brands. undefined Top Brand Values Ranking Table | Brandirectory. Its mission is: “To be the Fastest Sports Brand in the world”. Brand equity: PUMA distributes its products in more than 120 countries and employs around 11,000 people worldwide. In 2015, Puma came out with a retail concept “PUMA … Objectives 1. There’s not much one can do to stop them from copying. Puma can tap this opportunity and convert these potential customer base to get more sales. The Korean boy band BTS have shot several commercials for the brand. This might hamper the Puma’s decision to open new stores across the globe and might become a big hurdle in their way of expansion. CEO Bjørn Gulden has announced Puma’s mission to be “the fastest sports brand in the world”, fast in innovation, decision-making and problem solving. The company spent $3 billion on marketing in 2018 alone. View All Brands: Value Brands › LRX › Bongo › Aristar › Polaroid › Vogue: Quality Brands › Ray Ban › D&G › Lacoste › Guess › Polo: Luxury Brands › Calvin Klein › Porsche › Michael Kors › Chopard › Versace: Sports Brands › Nike › Adidas › Spy › Nautica › Puma … The range includes. This is an interesting question. In 2019, Adidas generated €23.64 billion in net sales, with footwear accounting for the most sales. Over the period of time, it has had the pleasure of many legends added to its list. Brand equity: PUMA distributes its products in more than 120 countries and employs around 11,000 people worldwide. Puma has inked four deals in the last 18 months with esports and gaming groups. Please enter the details before you download Brandz. The brand also sponsors several football clubs and national teams, as well as athletics teams and individuals, including Usain Bolt. This statistic presents the brand value of Adidas worldwide from 2016 to 2019. Puma had witnessed a revenue of €3.39 billion in 2015 which increased from €2.97 billion in 2014. Our Mission. Puma Group owns the Cobra Golf brand as well as a subsidiary, Dobotex. This also allows more financial stability to its competitors that can focus more on innovation and bring in new technology shifts in the sporting industry. Sport is our world. 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