July 29th 2016 Platform Revolution: How Networked Markets are Transforming The Economy and How to Make Them Work for You by Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary Summary Book Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take … Allows setting of the standard of value units encouraging a culture of high-quality contributors from future producers. Platform . curation. On March 28th, a new book unlocked the business power of networked markets. What percentage of free users become buyers is small. Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis (English Edition) eBook: Summaries, Instaread: Amazon.it: Kindle Store We’d love your help. July 26, 2013 Tami Charles is a former teacher and the author of picture books, middle grade and young adult novels, and nonfiction. Platforms, such as Facebook and YouTube, have become dominators of markets over traditional pipeline businesses. Fostering innovation, then capturing its value . This brief summary can be read, though, in about 15 minutes, and gives an in depth overview of the book. Creates distinct ecosystem cultures.Â, API’s can be used effectively to monetary extension developers. There are no discussion topics on this book yet. Marquee – Provide incentives to attract members of key user set onto your platform. Platform Revolution Geoff Parker . Four kinds of network effects. Platform Revolution - Ch 01 Intro: How Platforms are Changing Commerce Marshall Van Alstyne. The Platform Revolution. Positive and negative same-side network effects. Consultare utili recensioni cliente e valutazioni per Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary Includes Analysis su amazon.it. Filters, limits and controls access of users on platform. Â, Strong curated algorithms need to produce good matches, this requires more data for better accuracy. Â, Focus on happy matches through curation = more value generated.Â, Remember — Poor curation leads to greater ‘noise’Â, Growth comes not from horizontal or vertical integration but functional integration and network orchestration. Â, Interactions on a platfrom resemble any economic or social exchange thus, they exchange 3 things.Â, Attention, fame, influence, reputation and other intangible forms of value play the role of currency. Platform Revolution Geoff Parker . Just and fair governance can create wealth, Industries with non-scalable gatekeepersÂ, Highly fragmented industries (aggregation). Other growth-building tools. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You Let us know what’s wrong with this preview of, Published Platform envelopment . Platform envelopment – one platform effectively absorbs functions of an adjacent platform.Â, Types of business susceptible to platforms:Â, The Black Swan Book Summary – Nassim Taleb, Change value unit exchanged between existing users, New category of users as either producers or consumers (advertisers added), Allowing users to exchange new value units, Curating a select group of current users to create a new category (thought leaders), Follow the rabbit – Change from a successful pipeline to platform, Piggyback – Connect with an existing user base from a different platform and stage creation of value units in order to recruit (paypal with eBay). Platforms . Fellow, MIT Center for Digital Business . The definition is rather broad, both in terms of the definition of platform as well as the “goods” that are exchanged. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The sponsor (structure) retains legal control over the technology.Â, In the quest for proprietary control of a market you’re better off being as fast as possible before the next big thing supersedes the technology you seek to dominate.Â, When a platform is sponsored by a separate entity it can lead to an inefficient management system.Â, Core developers (usually employed by the company, core infrastructure)Â, Extension developers (app developers for the system, usually through API)Â, Data aggregators (Accumulate and sell data on to advertisers)Â, Extension developers can add extra value to the interactions such as airbnb photography service. Reference: FIGURE 7.3, Four models for managing and sponsoring platforms (Platform Revolution, p. 136) No matter what the model, we see the need for governance . Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. Written for an audience that is familiar with technology and tech-based business models, it will probably be a hard slog for the reader who is not. Buy Now | Read about it on Medium churn rateÂ, Monitored metrics can help develop smart strategies / extension ideasÂ, Switching rate also an important metric.Â, Distance between consumers and producers which is the frequency of direct interaction, the six and reach of networks can be roughly worked out by the size of the advertising budget. Subjective forms of value (social currency)Â, Can give metaphorical patents to extension developers, also have a policy of partnering with developers financially or buying out at a fair price.Â, Good governance means looking after the health of one’s ecosystems partners.Â, Governance must be self-healing and promote evolution. Just a moment while we sign you in to your Goodreads account. Leveraging the value of data . Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. ‎Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. Therefore timesharing to those that can’t afford to pay for one would add incremental revenue to the business plus get proper usage out of the machine.Â, Re-intermediation – bringing back middleman in the form of algorithms and social feedback.Â, Convert users into marketers to get explosive growthÂ, In general, users spread self-created value units to get social feedback.Â, Spreading to unlock more of a service rather than monetary reward can be powerful think dropbox.Â, For consumers: Access to value created on the platformÂ, For producers: Access to community/marketÂ, Both: Access to tools and services that facilitate interactionÂ, Charging has an impact on network effects and creates friction.Â, Networks effects measured by the number of visitors doesn’t necessarily reflect the monetary value of a platform. Â, Take steps to promote desirable interactions.Â, Monetising interactions means tools must be created that benefit both parties by removing friction, mitigating risk and facilitating valuable interactions.Â, Enhance access: means being able to place self at top of a list can, however, increase noise level creating negative network effects.Â, Charge most users full price whilst subsidising starsÂ, Charge some pull price and subsidise those that are price sensitiveÂ, Keep as many monetisation options as possible open for as long as possible.Â, When transitioning from free to fee strive to create new additional value that justifies charge.Â, Platforms have two parts, its structure and operation. Show what is allowed and what isn’t.Â, Platfroms invert the firm – shifts its focus from internal activities to external.Â, Networks effects can be both positive and negative.Â, Disruptive technological change renders old industry economics obsolete.Â, Demand economies of scale are fundamental source of positive network effects.Â, Convex growth and collapse can occur with network effects. Preventing multihoming by limiting platform access. Read "Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis" by Instaread Summaries available from Rakuten Kobo. It’s a great tool for working through books on the market, and comes highly recommended. Summary Of Platform Revolution By Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Give fast open feedback on laws that define good behaviour and give slow opaque feedback to laws that punish bad behaviour.Â, Crowd curation – role progression to greater levels of authority (responsibility)Â, Behaviour design is the recurring sequence displayed by the platform users as discussed by Nir Eyal:  Trigger, action, reward, investment (ask).Â, Variable reward mechanisms are habit-forming (think gambling).Â, Well, designed software systems are self-improving.Â, Mechanisms should be designed into it to offer various incentives not just monetary… fun, fame and fortune. Gives more data.Â, End to end principle – application specific features should reside in the outer layer of a platform, rather than deep in the roots.Â, Stable core sitting underneath an evolving layer that facilitates variety.Â, Leave room for serendipity (unique combinations) and the unexpected as users themselves will find ways to create value on the platform.Â, ‘The internet no longer acts as a distribution channel but is also a creation infrastructure and co-ordination mechanism.’, Platforms flip from internal resources to external resources. Requires high volume.Â, Most companies compete with price effects and branding effects, these aren’t as powerful as network effects. We read every chapter, identify the key takeaways and analyze them for your convenience. avoided through. When a company like Uber connects drivers with passengers, everybody wins- except … Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work For You, Includes PDF Bonus Disc: Amazon.it: Parker, Geoffrey G., Van Alstyne, Marshall W., Choudary, Sangeet Paul, Foster, James: Libri in altre lingue To see what your friends thought of this book, Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis. But the authors describe this change - through airbnb, uber, youtube and yelp - … Read a 15 min summary of Platform Revolution: How Networked Markets are Transforming the Economy — and How to Make Them Work for You by Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary, available in Book and Audiobook format. Chap 04 course slides disruption dist Geoff Parker. The Platform Revolution Book Summary is the complete guide to understanding platform companies. This is a change. … PLATFORM REVOLUTION. Producer evangelism – Design your platform to attract producers, who can introduce their customers (followers) to become users of the platform, Big bang adoption – Push strategies to attract high volume of interest and attention, Micro-market – Target a tiny market that comprises of members already engaging in interactions (FB’s start with just campuses), The consumer can monitor service provided directly, Always create value for consumers you serve, Don’t user power to change rules in your favour, Externalities (spillover of benefits to those that aren’t involved), Monopoly power (power sellers on platform)Â, Risk (tools to mitigate risk / insurance etc..)Â, Internal transparency between departments. Great Books to Give the Kids This Holiday. A practical guide to the new economy that is transforming the way we live, work, and play., Platform Revolution, How Networked Markets Are Transforming the Economy and How to Make Them Work for You, Geoffrey G Parker, Marshall W Van Alstyne, Sangeet Paul Choudary, 9780393354355 Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis. However, asymmetrical value in proportions. Â, One uber driver more valuable then one customer as he can do multiple rides etc.. Â, Apple – A single developer will attract more users than users attract developers.Â, Is fool-proof plan for temporary enhanced market share. Negative network effects . Minimise repugnant activity such as forbidding porn.Â, An exception to transparency is if it facilitates bad behaviour such as loopholes. Written for an audience that is familiar with technology and tech-based business models, it will probably be a. SPEDIZIONE GRATUITA su ordini idonei On a Free Trial. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Winner-take-all markets. Professor, Tulane University . editors for publishing.Â, Platforms unlock new sources of value creation and supply. “Platform Revolution” New platform business models are disrupting traditional industries and have transformed “travel, transportation, media and communication” business models. Platform Revolution: How Networked Markets Are Transforming the Economy—And How to Make Them Work for You Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary W. W. Norton & Company March 2016) How to accelerate connectivity and interaction, thereby dominating your competitive … With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. Consider Airbnb, the room-rental service that offers affordable accommodations in homes, or Uber, the taxi alternative that facilitates buying a ride from someone driving his or her personal car. Consultare recensioni obiettive e imparziali sui prodotti, fornite dagli utenti. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. Platforms, such as Facebook and YouTube, have become dominators of markets over traditional pipeline businesses. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. (Upheld by community standards and social pressure)Â, Platforms operating in similar areas can differentiate by adopting different levels and kinds of openness. Erasmus Universiteit Rotterdam. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Platform Revolution, the latest book by MIT IDE Research Scientists, Geoffrey Parker and Marshall Van Alstyne, and MIT Media Labs' Sangeet Choudary, delivers a comprehensive analysis of how platforms − like Uber, Airbnb, and Apple − use … Platform Revolution consists of 12 chapters. Platform Revolution: Ch 03 -- Architecture & Design Marshall Van Alstyne. Welcome back. Remember – Algorithms scale better than employees.Â, Frictionless entry is the ability of users to quickly and easily join a platform and begin participating in value creation that the platform facilitates which is a key factor for growth.Â, Scalable business models require frictionless entry and side switching to successfully lubricate network effects.Â, Effective curation can be used to prevent negative network effects. How platforms compete. It is not static.Â, Platform metrics need to measure the role of interaction success and factors that contribute to it.Â, Creation of value most important to encourage continual growth of positive network effects.Â, Most tools from general management aren’t designed to flourish in the harsh soil of extreme uncertainty which start-ups thrive.Â, A reasonable way to measure liquidity is by tracking the percentage of listings that lead to interactions within a given time period. Â, Indicates engagement (when a user has recognised or used a value unit)Â, *Meaningful metrics are comparative ones, helps by making distinctions. This book, written by Parker, Van Alstyne and Choudary, describes the impact of digitization, disintermediation and reintermediation as a 'platform revolution.' Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Preview:. The Platform Revolution Overview of Presentation The key points from a presentation given by Marshall Van Alstyne, Pro-fessor of Information Economics and Everett Lord Scholar at the Ques- ... MVA summary, Platform Revolution (27 Sep 2017), v2.indd It dives into network effects, promotional tactics and all problems the platform businesses must overcome. This book is not yet featured on Listopia. Thus, industries with high advertising budget may benefit from platforms?Â, Identify necessary adaptions by studying extensions provided by developers.Â, Don’t be overmeasure and under-prioritised (80/20)Â, Particular effective barrier to entry is control of an indispensable and inimitable resource.Â, In platform markets a winning strategy blurs the boundaries among market participants, thereby increasing valuable interactions.Â, The resource pool is capable of growing much faster than the platform company.Â. Available on the web, iPad, iPhone and Android. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. It dives into network effects, promotional tactics and all problems the platform businesses must overcome. by Instaread. Universiteit / hogeschool. 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