In this course, part of the Digital Leadership MicroMasters program, you will understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success … Duration: 6 weeks (excluding orientation). Each had its own siloed strategy before it blended into business strategy. Digital Transformation: Platform Strategies for Success. August 15, 2019 0000002150 00000 n Platform Strategy: Building and Thriving in a Vibrant Ecosystem; Pricing: Using Data to Improve Pricing Performance (self-paced online) Questions Are the Answer: A Breakthrough Approach to Creative … Platform Strategy: Building and Thriving in a Vibrant Ecosystem; Pricing: Using Data to Improve Pricing Performance (self-paced online) Questions Are the Answer: A Breakthrough Approach to Creative Problem Solving, Innovation, and Change; Reimagining Leadership: A Playbook for the Digital Economy; Social Media Strategy: … 0000376818 00000 n 0000018741 00000 n [foot]Based on N. van der Meulen, P. Weill, and S. L. Woerner, “Digital Transformation at KPN: Navigating Organizational Disruption,” MIT Sloan CISR Working Paper No. 128 0 obj <> endobj xref 128 35 0000000016 00000 n digital transformation: platform strategies for success The course is open to professionals who want to build, scale-up and monetize their platform and implement strategies to give it a competitive edge and platform developers who would like to learn the latest about platforms. Digital Transformation: Platform Strategies for Success is a 3-month program that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform. This program teaches the four essentials of creating a digital business: Five Domains of Digital Transformation: Understanding the Drivers that Impact Digital Strategies. 0000022718 00000 n Early, and it's hard to believe these days, but early, people were reluctant to both provide Wi-Fi hotspots or to … Included in your e-book purchase are three files: PDF, .epub, and .mobi. When the book addresses digital native companies like Amazon, it’s often to point out that they were not born as fully realized digital platforms… [ Culture change is the hardest part of digital transformation. 0000025116 00000 n Each had its own siloed strategy before it blended into business strategy. [ Culture change is the hardest part of digital transformation. It focuses on a unique approach to business strategy … Digital Transformation: Platform Strategies for Success Page 1 of 8 Digital Transformation: Platform Strategies for Success – Video Transcripts Week 3 - Designing Your Digital Business Model for Success Video 1 - Pipeline Model vs. Get the digital transformation eBook: Teaching an elephant to dance. ] 0000369949 00000 n 0000012460 00000 n Duration: 6 weeks (excluding orientation). When the book addresses digital native companies like Amazon, it’s often to point out that they were not born as fully realized digital platforms. Organizational Design for Digital Transformation (self-paced online) Platform Strategy: Building and Thriving in a Vibrant Ecosystem; Pricing: Using Data to Improve Pricing Performance (self-paced online) Questions Are the Answer: A Breakthrough Approach to Creative Problem Solving, Innovation, and … 0000375990 00000 n The first installment … "The course and collaboration with peers clearly showed how different ideas around one topic can create value for everyone. By Q1 2018, KPN’s digital transformation had saved over €570 million and had improved the Net Promoter Score of the enterprise by 20 points. Learn more ». [foot]Based on N. van der Meulen, P. Weill, and S. L. Woerner, “Digital Transformation at KPN: Navigating Organizational Disruption,” MIT … 0000035086 00000 n 0000000996 00000 n This was a unique … 0000017550 00000 n This MIT Sloan online short course investigates the principles that frame esteemed MIT faculty, and The New York Times best-selling authors, Erik Brynjolfsson and Andrew McAfee’s research. Pay the entire program fee of US$1,500 at once. digital transformation: platform strategies for success The course is open to professionals who want to build, scale-up and monetize their platform and implement strategies to give it a competitive edge and platform developers who would like to learn the latest about platforms. Platform Strategy: Building and Thriving in a Vibrant Ecosystem; Pricing: Using Data to Improve Pricing Performance (self-paced online) Questions Are the Answer: A Breakthrough Approach to Creative Problem Solving, Innovation, and Change; Reimagining Leadership: A Playbook for the Digital Economy; Social Media Strategy: … Geoffrey Parker, a visiting scholar and research fellow at the MIT Initiative on the Digital Economy, refers to this as the chicken-or-the-egg dilemma in Platform Revolution: How Networked Markets Are Transforming the Economy – And How to Make Them Work for You. 0000376482 00000 n EMERITUS Digital Transformation: Platform Strategies for Success '��&pY:�[��MUaR�S��k>˜ /.��뀊q0�X3���@c@�컽jVģ� �76y�pI,�b�Ҡ��gYr��㩞 Digital Transformation: Platform Strategies for Success; Digital Marketing: Customer Engagement, Social Media, Planning & Analytics ... MIT Sloan Executive Education’s online programs are led by senior MIT … Copyright © Massachusetts Institute of Technology, 1977-2020. Mobile, cloud, process, customer, supply chain, etc. @E�M�| Hs[�hU,/8�2 r�� )�re����掳7HlpH��o. Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. |, Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips, David Kiron, Natasha Buckley, George Westerman, Deborah L. Soule, Anand Eswaran, H. James Wilson, Paul R. Daughtery, Nicola Morini-Bianzino, Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky, Garth R. Andrus, Strategy, not Technology, Drives Digital Transformation, Building Digital-Ready Culture in Traditional Organizations, The Jobs That Artificial Intelligence Will Create, The Technology Fallacy: How People Are the Real Key to Digital Transformation, Aligning the Organization for Its Digital Future. 0000017918 00000 n By Jonathan A. Knee, Educator and Student Discounts Available. 0000027765 00000 n Every technology with transformation potential starts in isolation, and digital is no exception. By Q1 2018, KPN’s digital transformation had saved over €570 million and had improved the Net Promoter Score of the enterprise by 20 points. 0000007780 00000 n 0000004847 00000 n :Vl��c�#�c8sN�3�a�<6xJ�%�l�H"MR�R#ns�gijgZr�я�c3��畸4���|}�����z�Z�* [�Th����B΄�eT|�Y�֎�}tD�4-�� k=�eY�U|D� �K6�116����v�rA\M���� x�b```"5V �� ̀ �@16�,�'� ��ö=����]�p�A'�ٚ�x������E�P�����h��CV�4�5�nj:�|�+��.K� �6���� Digital Business Models: … Academia.edu is a platform for academics to share research papers. 0000001582 00000 n To open and read the mobi file, we recommend using Amazon’s Kindle app, available for download on a variety of platforms and devices. 0000001516 00000 n H��Wˮ%� ܟ���=zP�uY^�bo���@�����d��;����v��I�,��#�V��a��֏������������~�ϟ5�3���ag�zl�[>C�F=���9�q��3�8rMG�g �Xh������?���z����1��G8k�����b?���_��Pn�3���i����������� gRxeE������G��P�h)�}�J���߳vn�g��x�B�Hg�����ǂ�l&J? Welcome to module six, Platform Governance. I. To learn more about other e-reader programs available, we recommend contacting the maker of your preferred device. Michael is the author of two critically acclaimed books: Serious Play: How the World’s Best Companies Simulate to Innovate and Shared Minds—The New Technologies of Collaboration.A research fellow at the MIT Sloan School’s Center for Digital Business, Michael is a columnist for Fortune, CIO Magazine and MIT… The following payment options are available for Digital Transformation: Platform Strategies for Success: Pay in Full. Is Your Company Ready for a Digital Future. In the book, Parker and his co-writer’s Marshall W. Van Alstyne and Sangeet Paul Choudary, propose eight strategies … 0000002102 00000 n So, a question you might ask is, why do platforms … How Platform Strategies … | MIT Sloan Management Review This MIT Sloan online short course investigates the principles that frame esteemed MIT faculty, and The New York Times best-selling authors, Erik Brynjolfsson and Andrew McAfee’s research. liii @�v@��� .�qH�Q�� ����A$L�d`MK��($X"5P�f�3p�.$�A`�U�1f���d�\��t����*���� ���L��X"�0g��3L� ��.� ��I�i��n���}Vn00��*0�a���{ v���;�5�V0x4�10�c�m����� ����a]"f�x� iF ~` �� endstream endobj 129 0 obj <> endobj 130 0 obj <>/ColorSpace<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/ExtGState<>>>/Type/Page>> endobj 131 0 obj [/Indexed 132 0 R 247 152 0 R] endobj 132 0 obj [/ICCBased 150 0 R] endobj 133 0 obj <> endobj 134 0 obj <>stream 0000019088 00000 n 0000375735 00000 n Mobile, cloud, process, customer, supply chain, etc. But few established companies are designed for digital. Get the digital transformation eBook: Teaching an elephant to dance. ] EMERITUS Digital Transformation: Platform Strategies for Success Platform Strategy: Building and Thriving in a Vibrant Ecosystem; Pricing: Using Data to Improve Pricing Performance (self-paced online) Questions Are the Answer: A Breakthrough Approach to Creative Problem Solving, Innovation, and Change; Reimagining Leadership: A Playbook for the Digital Economy; Social Media Strategy: … 0000018582 00000 n By David McIntyre, How Platform Strategies Continue to Create Value 0000018208 00000 n 0000376754 00000 n Digital Transformation: Platform Strategies for Success Page 1 of 12 Digital Transformation: Platform Strategies for Success – Video Transcripts Week 6 - Governing Your Digital Platform Video 1 - Introduction: Why Govern Platforms? 0000019260 00000 n All rights reserved. Pay in 2 installments. 0000369688 00000 n By Jeffrey L. Sampler, Why Some Platforms Are Better Than Others @{��� How Digital Platforms Have Become Double-Edged Swords Michael A. Cusumano, Annabelle Gawer, and David B. Yoffie, interviewed by Allyson MacDonald. Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital … Digital Transformation: Platform Strategies for Success Page 2 of 3 One way that they might have instead gone to market was to mobilize content providers, and mobilize a significant mass of consumers, and … 0000002301 00000 n In this course, part of the Digital Leadership MicroMasters program, you will understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success along the way. Beyond a ‘Winner-Takes-All’ Strategy for Platforms By David McIntyre. 0000014938 00000 n %PDF-1.5 %���� Digital Transformation: Platform Strategies for Success is a 3-month program that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform. trailer <<78D237CB28D64796BE180DF1443780F1>]>> startxref 0 %%EOF 162 0 obj <>stream Michael A. Cusumano, Annabelle Gawer, and David B. Yoffie, interviewed by Allyson MacDonald, Beyond a ‘Winner-Takes-All’ Strategy for Platforms To open and read the epub file, we recommend using an e-reader program like the Apple Books app or the Google Play Books app. By Geoffrey Parker, Marshall Van Alstyne, and Peter Evans, Platforms That Grow Are More Than Matchmakers Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. 0000364149 00000 n Every technology with transformation potential starts in isolation, and digital is no exception. This collection of articles from MIT Sloan Management Review looks at the phenomenon of platform business models — how they work, what makes them successful, and what the potential pitfalls may be, both for companies considering developing a platform model and investors looking at returns from such companies, How Digital Platforms Have Become Double-Edged Swords Platform Model In this module, we're going to discuss the design, the architecture, and the monetization of a platform… 0000018917 00000 n 0000035881 00000 n As a result of these strategy waves the terms ‘digital’ and ‘strategy’ have become overused and misapplied terms. 0000019515 00000 n Digital success isn’t all about technology: The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy as the key driver in the digital arena. Digital Transformation: Platform Strategies for Success Page 3 of 11 the adoption of wireless. 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